Social Networking

Power in the world of advertising is shifting from brands to consumers. The world is segmented like never before, so your brand needs to engage on a local level and inside the home. This exciting change is happening in casual conversations taking place online among trusting friends. Social networks have become the largest and fastest growing marketplace and your brand needs to be invited to the party. You can initiate track these conversations through each individual Packrad.

Quick Response (QR) Codes

Packrads use mobile QR codes to deliver instant gratification to consumers. Upon decoding a QR code in-home, consumers feel a sense of curiosity, exclusivity and choice. This comfortable setting has yielded high returns for other in-home mediums, most notably the television. Mobile smart phones have become a virtual extension of one’s arm for access to branded experiences, from videos to mobile coupons.

Augmented Reality (AR)

For years advertisers have asked, “How do we get the product in-home?” Packrads embrace augmented reality (AR) as the answer to this age-old question using one word: “interactivity.” AR technology enables the consumer to engage with a virtual 3D rendering of any product. Consumers can navigate the detail stitch of a sneaker or the color of a car’s interior to then buy products directly from a PC or mobile device. Brands that captivate individual homes will be rewarded on social networks with an abundance of consumers sharing the branded augmented experience.